The global transition into the post-pandemic era has ignited a rapid resurgence in physical retail, compelling digital-first brands to urgently recalibrate their cross-border operations. Addressing this critical industry pivot, the “2022 Cross-Border E-Commerce Trend Summit” convened at the Taipei New Horizon, drawing top executives, digital innovators, and brand strategists to decode the future of hybrid commerce. Among the prominent voices shaping the high-level discourse was Global Dynamic Team (GDT), which took the stage to share actionable intelligence on navigating the complexities of the Southeast Asian retail ecosystem.

Participating in a deeply insightful panel discussion focused on post-pandemic cross-border developments, GDT ASIA’s Business Development Manager, Hong-Kang Huang, highlighted the dramatic behavioral shifts within the rapidly recovering Thai market. As international tourism rebounds, Thai consumers are flocking back to physical department stores, making a robust Online-to-Offline (O2O) strategy no longer just an option, but an absolute necessity for survival. Huang emphasized that modern enterprises must seamlessly bridge their digital storefronts with tangible retail experiences. He advised brands to implement integrated fulfillment models—such as “buy online, pick up in-store” and offline returns—while deploying strategic pop-up counters in Thailand’s historically significant malls to precisely test and capture mutual traffic diversion.

Beyond omnichannel fulfillment, the summit’s conversation naturally gravitated toward the critical role of marketing technology in optimizing operational efficiency amid soaring customer acquisition costs. Sharing a major operational breakthrough, Huang revealed the tangible commercial impact of GDT’s proprietary technology. “The KOL database system we developed enables brands to manage end-to-end operations seamlessly,” Huang noted during the session. “This year alone, it has helped our brand partners save an average of 50% on marketing costs.” This data-driven MarTech approach allows businesses to scale their influencer campaigns across borders without suffering from budget bleed, ensuring high ROI in competitive markets.

Commissioned by the Administration for Digital Industries and executed by the Commerce Development Research Institute, the summit underscored a clear industry consensus: the future of global e-commerce is inherently hybrid and heavily reliant on smart data. As brands look to solidify their footprint across Asia, partnering with a regional powerhouse equipped with full-funnel solutions becomes the ultimate competitive advantage. Through its strategic hubs in Taipei, Bangkok, and Jakarta, GDT continues to empower businesses to confidently ride the wave of the retail renaissance, turning cross-border challenges into sustainable revenue streams.

隨著全球市場全面邁入後疫情時代，實體零售通路的強勢復甦正迫使數位原生品牌重新定調其跨境佈局與營運方針。為了協助企業精準掌握這波虛實融合的商業轉折，「2022 跨境電商趨勢論壇」於臺北文創大樓盛大登場，匯聚了產官學界領袖與數位行銷先驅，共同解碼混合型零售的未來樣貌。在眾多分享前瞻觀點的指標性企業中，吉遞特（GDT）受邀登台，為亟欲拓展東南亞版圖的品牌端出了具備高度實戰價值的戰略解析。

在探討「後疫情時代各國跨境電商發展」的重量級座談中，GDT ASIA 商務開發經理黃宏康針對強勢回暖的泰國市場，提出了深度的在地觀察。他指出，隨著國際旅遊業全面復甦，泰國消費者正以前所未有的速度回流實體百貨，這使得 O2O（Online-to-Offline）全通路整合不再只是行銷口號，而是企業跨國生存的標配。黃宏康建議，有意插旗東南亞的品牌必須積極串聯線上與線下的消費旅程，例如推動「線上購買、實體取貨」或線下退換貨的無縫履約模式，並善用泰國百花齊放的百貨商場設立快閃店，藉此精準測試並引導線上與線下的雙向客流。

除了全通路履約的實體佈局，如何在獲客成本日益高漲的環境下維持強勁獲利，成為在場企業主最關切的核心痛點。對此，黃宏康大方分享了 GDT 運用行銷科技（MarTech）突圍的成功方程式。他於會中強調：「我們所開發的網紅（KOL）資料庫系統，能夠幫助品牌商家進行一條龍的操作與管理。單單在今年，這套系統就平均協助我們的品牌合作夥伴節省了約一倍的行銷成本。」這項亮眼的數據不僅驚豔全場，更具體展現了數據驅動如何協助企業在進行跨境網紅行銷時，實現預算的高度優化與轉換率最大化。

本次高峰會由數位發展部數位產業署委託、財團法人商業發展研究院執行，為疫後的數位經濟指引了清晰的方向——未來的零售贏家，必然是能靈活駕馭數據與虛實整合的先行者。面對瞬息萬變的亞洲跨境市場，擁有一個具備全媒體整合資源與在地洞察的數位夥伴至關重要。透過在台北、曼谷與雅加達的戰略據點，GDT 將持續以創新的行銷科技賦能，引領更多海內外品牌在 O2O 零售文藝復興的浪潮中穩健前行，將跨境挑戰化為永續的商業變現力。