Stay Updated
With GDT

On October 15th, the energy at Bangkok’s Emsphere Hall was absolutely palpable as industry leaders, innovators, and brand strategists gathered for Meta Commerce Day Thailand 2024. We were incredibly honored to be part of this dynamic event, stepping onto the stage to represent the GDT-managed brand, FULI, during an insightful panel discussion.

Sharing the spotlight with brilliant minds from across the digital landscape—including top executives from Meta and other forward-thinking retail brands—was a fantastic opportunity to dive deep into the future of online retail. The conversations on stage naturally flowed into the evolving landscape of digital commerce and how we can collectively push the boundaries of user engagement. We are deeply grateful to Meta for the invitation and their unwavering support in fostering true innovation and growth within this space. The ideas sparked during the panel have left our team incredibly energized, and we are already looking forward to creating more exciting opportunities and meaningful collaborations ahead!

10 月 15 日的曼谷 Emsphere Hall 充滿了數位商務的創新活力，各界領袖與品牌策略專家齊聚一堂。我們非常榮幸能參與這場 2024 年泰國 Meta Commerce Day 盛會，吉遞特更是代表了我們用心管理的品牌 FULI，與頂尖業界代表們一同登台參與座談會。

能有機會與來自 Meta 的高階主管及眾多優秀的品牌代表同台，深入探討數位零售的未來趨勢，是一次非常難忘且充滿啟發的經驗。我們在台上不僅交流了對市場的觀察，也看見了未來消費者互動的無限可能。我們由衷感謝 Meta 的熱情邀請，以及他們在推動數位商務創新與成長上始終如一的支持。這次真誠且熱烈的交流讓整個團隊都充滿了動力，我們也無比期待未來能與各界夥伴激盪出更多精彩的合作火花！

Taipei’s thriving startup ecosystem continues to serve as a pivotal launchpad for high-growth enterprises aiming for international expansion. In a recent featured episode of the “International Entrepreneur in Taipei” series, produced by brand consulting firm CrossBond, Em, Chief Executive Officer of Global Dynamic Team (GDT), took center stage to share the company’s entrepreneurial journey and its overarching mission to connect Taiwanese brands with lucrative Southeast Asian markets.

Reflecting on GDT’s growth trajectory, CEO Em highlighted how Taipei City’s robust business infrastructure, mature e-commerce environment, and proactive municipal resources provided an ideal environment for the company to scale rapidly. Emerging from Taipei’s vibrant tech scene, GDT has built a comprehensive operational framework designed to help local merchants navigate the complexities of cross-border commerce, turning local successes into regional scale.

At the core of GDT’s corporate mission is breaking down the linguistic, cultural, and operational barriers that often hinder Taiwanese brands from capitalizing on the New Southbound Policy. CEO Em emphasized that successful cross-border expansion requires more than just listing products online; it demands a deeply localized approach to social commerce, performance marketing, and digital storefront architecture. By combining data-driven marketing technology with on-the-ground execution across regional hubs, GDT enables brands to establish a sustainable, high-converting footprint abroad.

To support businesses at every stage of their international journey, GDT offers a full-funnel suite of digital solutions. Companies looking to penetrate Southeast Asian markets can leverage GDT Asia for complete cross-border operations management, optimize their return on ad spend through GDT Ads, and build high-converting global storefronts via GDT Shopify. As global retail continues to evolve, GDT remains committed to serving as the definitive growth engine for brands expanding across Asia.

臺北市熱絡的創新創業生態圈，正持續成為在地企業邁向國際市場的重要推手。日前，由 遠邦國際品牌顧問（CrossBond） 所企劃的「International Entrepreneur in Taipei」系列專訪節目中，吉遞特（GDT）執行長 Em 受邀登台，親自分享 GDT 的創業歷程，並揭示如何立足台北、協助台灣品牌順利進軍東南亞廣大市場的戰略藍圖。

回顧 GDT 的發展軌跡，執行長 Em 特別感謝臺北市政府所提供的豐富資源與完善創業環境。他指出，台北擁有極具競爭力且健全的電商生態系，為新創團隊提供了絕佳的試驗場域與成長養分，使 GDT 能在短時間內建立起專業的跨境服務體系，將在地經驗轉化為跨國擴張的堅實後盾。

面對政府大力推動的新南向政策，協助台灣廠商「破除語言與文化障礙」始終是 GDT 的核心使命。執行長 Em 於訪談中強調，成功的新南向跨境佈局絕非僅止於商品上架，更需要結合在地化的社群商務、精準的行銷科技以及高效能的官網體驗。GDT 透過在東南亞多個戰略據點的實地營運，協助企業克服跨國溝通與市場適應的痛點，打造真正具備變現力的跨境銷售引擎。

為全方位賦能品牌進行國際化升級，GDT 提供從建站到代營運的一站式數位解決方案。有意拓展海外版圖的企業，可透過 GDT 跨境代營運 獲得全方位的跨國營運支援；善用 GDT 廣告服務 精準極大化廣告投資報酬率；並藉由 GDT Shopify 架站服務 打造高轉換率的國際品牌官網，攜手開創東南亞跨境電商的全新商機。

As the global retail sector transitions firmly into the post-pandemic era, brands looking to expand into Southeast Asia are encountering a rapidly evolving digital landscape. Addressing these critical market shifts, Hong-Kang Huang, Business Development Manager at GDT ASIA, took the stage at the recent 2022 Cross-Border E-Commerce Trend Summit to deliver a comprehensive roadmap for navigating the complexities of the Thai market. His keynote highlighted how proprietary marketing technology (MarTech) and localized social commerce strategies are fundamentally changing the way international brands establish profitable footprints abroad.

Reflecting on the volatility of recent years, Huang noted that consumer behavior in Thailand fluctuated significantly alongside pandemic peaks, heavily impacting sectors like fast fashion and cosmetics while driving unprecedented demand for household goods. However, the most profound lasting change has been the acceleration of conversational and social commerce. Huang pointed out that while platforms like Facebook, Instagram, and LINE remain foundational, TikTok has triggered a new wave of consumer engagement. Unlike in Taiwan, where TikTok serves primarily for brand exposure, the Thai market has fully embraced “TikTok Shop,” allowing consumers to seamlessly transition from discovering a product via short-form video to making a direct purchase within the same application.

Beyond navigating platform algorithms, Huang addressed a critical pain point for brands investing heavily in cross-border influencer marketing: the fragmentation of performance data. To solve this, GDT introduced a revolutionary KOL database and affiliate management system during the summit. This proprietary tool empowers brands with end-to-end operational visibility, utilizing advanced URL tracking and custom discount codes to monitor every individual influencer’s conversion rate—from initial landing page clicks to final sales. By automating profit-sharing and consolidating analytics into a single dashboard, the system eliminates the inefficiencies of manual data processing. The commercial impact of this MarTech innovation is substantial; Huang revealed that brands utilizing the system this year successfully slashed their marketing costs by an average of 50%, achieving a much higher return on investment while driving positive sales growth.

Looking ahead, as Thailand reclaims its status as a global tourism hub and physical shopping rebounds, Huang emphasized that a robust Online-to-Offline (O2O) strategy is no longer optional. He advised digital-first brands to implement hybrid fulfillment models, such as online purchasing with in-store pickup, and to leverage pop-up counters in Thailand’s renowned department stores. This approach not only serves as a low-risk testing ground for physical expansion but effectively captures the revitalized foot traffic, ensuring that brands remain agile and highly competitive in Asia’s dynamic retail ecosystem.

隨著全球零售產業穩步邁入後疫情時代，亟欲拓展東南亞版圖的品牌正面臨著數位與實體通路的劇烈變革。在日前盛大舉辦的 2022跨境電商趨勢論壇 上，吉遞特 (GDT ASIA) 商務開發經理黃宏康受邀登台，為企業主精準剖析了泰國市場的最新戰略佈局。他的分享深度揭示了行銷科技（MarTech）與在地化社群商務，如何成為國際品牌在海外市場實現高效獲利的核心引擎。

回顧過去幾年的市場動盪，黃宏康指出，泰國消費者的購物習慣隨著疫情高峰產生了顯著的板塊移動。雖然美妝與快時尚曾因民眾減少外出而受到衝擊，但家用品的需求卻逆勢大增。而這段期間留下來最深遠的影響，莫過於「對話式行銷」與社群電商的全面普及。黃宏康特別點出，儘管 Facebook、Instagram 與 LINE 依然是泰國的社群基石，但 TikTok 挾帶短影音的強大優勢，正掀起一波無法忽視的流量新浪潮。與台灣目前主要將 TikTok 作為品牌曝光渠道不同，泰國市場已高度整合了 TikTok Shop，讓消費者在觀看影音後，能毫無斷點地直接在平台上完成購買決策與結帳，形成了極具爆發力的銷售閉環。

在掌握流量趨勢之餘，黃宏康也直擊了品牌在執行跨國網紅行銷時最常面臨的痛點——成效數據碎片化與追蹤困難。為此，GDT 於會中首度展示了其優化開發的「網紅資料庫與成效系統」。這套專屬 MarTech 工具整合了精準的 URL 追蹤與專屬推薦碼技術，能深度監測每一位 KOL 從引導至到達頁（Landing Page）到最終結帳的完整轉換率。系統不僅能自動化計算分潤，更讓商家得以透過單一儀表板即時掌握行銷投資報酬率（ROI），徹底告別過去耗時的人工作業。這項技術的商業效益驚人，黃宏康透露，今年導入該系統的合作品牌，平均大幅節省了約一倍的行銷成本，在預算優化的同時，更帶動了整體訂單的強勁成長。

展望未來，隨著泰國邊境解封與觀光客回流，實體通路正迎來強勢復甦。黃宏康強調，單純仰賴線上流量已不足以應對市場變化，企業必須積極擬定 O2O（Online-to-Offline）虛實融合戰略。他建議電商業者可推動「線上購買、實體取貨」的履約模式，並善用泰國百花齊放的百貨產業，透過設立快閃櫃作為進軍實體通路的試金石。這不僅能有效測試線上與線下的雙向導流潛力，更能精準攔截百貨商場復甦的龐大購物人潮，確保品牌在瞬息萬變的亞洲跨境市場中，持續保持領先的競爭優勢。

It’s been two long years, but we finally had the absolute pleasure of heading back to the Meta Taiwan office! We were incredibly excited to accept a warm invitation from CHATISFY to attend the “E-commerce Structural Science” gathering. Standing together as a team in front of the iconic “What’s on your mind?” Facebook wall, you could really feel the energy and anticipation for the day ahead.

The event was packed with fantastic, actionable insights, focusing heavily on how brands can leverage the recently rolled-out “Recurring Notifications” feature. Hearing directly from CHATISFY CEO Vincent, Meta Greater China leads Frank and Bell, and BTB’s practical consultant Mr. Chiu was truly inspiring. They broke down the mechanics of the current digital landscape, offering us a fresh perspective on how to engage audiences more effectively.

For our team, the biggest takeaway was discovering dynamic new ways to connect with potential customers and ultimately drive stronger, more consistent sales conversions. It is always refreshing to step out of the daily grind and exchange ideas with industry leaders. We left the Meta office feeling completely re-energized and equipped with innovative tools that we can’t wait to put into practice!

暌違了整整兩年，我們終於又來到 Meta 台灣辦公室了！這次非常開心且榮幸能收到 CHATISFY 的熱情邀請，參與這場名為「Meta × CHATISFY × BTB 電商結構學」的精彩盛會。當團隊掛著參訪證，一起站在那面經典的「What’s on your mind?」簽名牆前合影時，真的有一種回到數位前線的熱血與興奮感。

這場交流活動的內容非常扎實，特別是針對近期相當熱門的「定期通知」新功能，有著非常深入且實用的探討。透過 CHATISFY 執行長 Vincent、Meta 大中華區的 Frank 和 Bell，以及 BTB 實戰顧問邱講師的無私分享，我們彷彿經歷了一場腦力激盪，不僅看見了社群行銷的最新趨勢，更學到了如何靈活運用這些數位工具來突破現狀。

這些來自市場第一線的實戰經驗，讓我們掌握了更多精準觸及潛在顧客、並且有效強化電商銷售轉換的全新策略。對吉遞特來說，能有機會與業界頂尖的夥伴們面對面交流，總是能為我們帶來滿滿的靈感與動能。帶著這些全新的觀點與收穫，我們已經準備好要將這些策略化為實際行動，繼續在電商領域創造更多火花！

We had an absolutely fantastic time teaming up with the 17Cross Cross-Border E-commerce Eco-Village last week for their “E-commerce Masterclass.” There is always something special about gathering in a room full of driven entrepreneurs eager to take their online presence to the next level.

Taking the stage, our Vice Director, Connor, led an engaging and highly practical session focused on mastering Shopify. Instead of just talking about theory, the class was designed to be totally hands-on. Connor walked everyone through the actual interface on the big screen, sharing insider tips, operational tricks, and step-by-step guidance on how to build a fully customized, professional e-commerce website from scratch.

It was incredibly rewarding to see attendees following along and unlocking the potential of their own digital storefronts. We truly hope everyone who joined the session walked away feeling empowered and equipped with the practical knowledge needed to succeed. If you’re ready to take the next step in your digital journey, our team is always here to share more insights and support you in building the perfect online store!

上週，吉遞特非常開心且榮幸能受邀參與由 17Cross 跨境電商生態村所舉辦的「電商大講堂」，與各界充滿熱情的創業夥伴們，一起探索 Shopify 的無限可能！

在活動現場，我們的副總監 Connor 站上講台，帶領大家進行了一場乾貨滿滿的實作課程。有別於紙上談兵，Connor 直接透過大螢幕的系統介面，手把手帶著大家了解如何從零開始，快速上手並打造出專屬的品牌官網。看著台下參與者專注的神情，並跟著步驟一步步解鎖各種實用的操作技巧與建站小撇步，真的讓我們感到相當有成就感。

我們相信，經過這次充實的互動交流，大家一定都帶走了許多能立刻應用在自家品牌的實戰技巧。無論你是剛準備踏入電商領域的新手，還是希望優化現有網站的品牌主，如果在架設網站的路上需要一點專業的推力或建議，吉遞特的團隊隨時都在這裡，準備好陪你一起打造理想的數位版圖！

We recently had the incredible opportunity to join the vibrant community at the Taipei Entrepreneurs Hub for a truly inspiring startup networking event. The atmosphere in the room was buzzing with energy and innovation as entrepreneurs and digital marketing experts gathered to discuss the rapidly evolving future of cross-border e-commerce. Taking the stage, our team was thrilled to share deep insights on “The Power of Creative MarTech Solutions and Media Trends in 2023.”

It was fantastic to look out at such an engaged audience, actively discussing how to navigate the ever-changing algorithms of social media and build a robust brand presence. The conversations naturally flowed into practical strategies for soft-landing businesses seamlessly across the Taiwanese and Thai markets. Sharing the panel alongside brilliant industry peers from Unicorn House, depa Thailand, and Startboard made the exchange of ideas even more enriching. We walked away from this gathering feeling deeply motivated by the passion of these founders, and we are more excited than ever to help dynamic brands expand their footprints and thrive in Southeast Asia.

2022 年的 9 月，吉遞特非常榮幸受邀參與由台北創業幫（Taipei Entrepreneurs Hub）主辦的交流盛會，與眾多充滿熱情的新創夥伴和數位行銷專家齊聚一堂。當天活動現場的氣氛相當熱絡，我們在台上與大家分享了關於「2023 年創意行銷科技（MarTech）解決方案與媒體趨勢」的深度洞察，一起探討在瞬息萬變的社群平台演算法中，品牌該如何靈活應變並脫穎而出。

看著大家在溫馨的空間裡專注聆聽，並在會後熱烈交流如何將事業版圖順利拓展至台灣與泰國市場，真的讓我們深受啟發。這次活動也非常開心能與 Unicorn House、泰國數位經濟促進局（depa）以及 Startboard 等優秀的業界夥伴同台激盪，讓整場座談會充滿了各種實用且創新的火花。帶著這份滿滿的社群活力，我們非常期待未來能持續發揮在地優勢，陪伴更多充滿潛力的品牌在東南亞的電商生態圈中穩健落地、綻放光芒！