To celebrate PURI’s first anniversary in style, we knew we had to create something truly spectacular for the community that has supported us since day one. That’s why we partnered with internationally renowned actress and beauty queen Charlotte Austin to launch our biggest project of the year: the “PURI 1 Year × Charlotte Austin Exclusive Live.” We completely transformed a traditional anniversary celebration into a stunning, interactive festival of beauty and surprises.
The campaign’s visual aesthetic perfectly captures this magical moment, featuring Charlotte radiating elegance against a soft, dreamy pink backdrop, beautifully showcasing the PURI REJU EYE PATCH collection. But the breathtaking visuals were just the beginning. To make this milestone extra special, we released a highly anticipated PURI 1st Anniversary Exclusive Set, complete with beautifully designed, limited-edition photocards that instantly became a must-have for fans and collectors alike.
What truly set this anniversary apart was the unprecedented fan experience. Breaking away from standard livestream formats, we invited lucky fans to actually be a part of the Exclusive Live event. They got the rare opportunity to interact directly with Charlotte up close, taking home her autograph and a gorgeous, event-only Exclusive Photobook. The overwhelming love and enthusiastic response this campaign received has been incredibly humbling. For us, turning one wasn’t just about celebrating a business milestone—it was about creating a heartfelt, unforgettable celebration for everyone who has made PURI’s journey so beautiful.
PURI 迎來了一歲生日！為了讓這個特別的里程碑留下最難忘的回憶，起達通團隊決定將週年慶全面升級，隆重邀請到國際知名演員暨選美明星 Charlotte Austin 攜手合作，共同打造年度重磅企劃「PURI 1 Year × Charlotte Austin Exclusive Live」，為大家帶來一場結合絕美視覺與滿滿驚喜的專屬盛典。
在這次釋出的唯美視覺中，Charlotte 身穿優雅的白色浪漫服飾，在柔和的粉色背景前完美詮釋了 PURI REJU EYE PATCH 眼膜系列，迷人的氣質瞬間迷倒了無數粉絲。為了回饋大家一年來的支持，我們不僅推出了誠意滿滿的 PURI 一週年 Exclusive Set，更在其中藏了極具收藏價值的限定小卡，讓每一份週年禮物都充滿了拆盲盒般的快樂與紀念意義。
而這場企劃最讓人心動的，是我們打破了常規的直播框架，把「寵粉」發揮到了極致。我們特別邀請了幸運粉絲直接來到 Exclusive Live 現場，讓他們能近距離與 Charlotte 甜蜜互動，並將帶有親筆簽名的活動限定 Exclusive Photobook 帶回家珍藏。
從精美的限定商品到前所未有的明星粉絲互動體驗，活動一推出便立刻收穫了排山倒海的熱烈迴響。對起達通而言，PURI 的一週年從來都不只是一場單純的商業慶典，而是一封寫給所有支持我們、熱愛我們朋友的超大型感謝信。未來，我們也會繼續帶著這份熱情，為大家創造更多美好的驚喜時刻！