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Real-time updates on GDT Group’s brand incubation strategies, tech innovations, and sustainability milestones across Southeast Asia and the globe.
Into the Wild: Recharging and Reconnecting in Khao Yai
2024.10.17
Sometimes, the best way to spark new ideas at work is to step completely away from it. For our 2024 team outing, we decided to trade our screens for scenery, escaping the city to soak in the breathtaking mountains and fresh air of Khao Yai.
The trip was all about unwinding and enjoying each other’s company in a completely relaxed setting. We spent our days taking in the nature around us, grabbing refreshing drinks, and capturing great moments together on the lush green lawns. We even added a little friendly competition to the mix, strapping on helmets and laughing our way down the track in downhill luge carts. Of course, no trip to the area would be complete without a lively team photo right in front of the iconic Khao Yai National Park wooden sign to officially mark our adventure.
But the real highlight came after sunset. We all bundled up and piled into the back of a pickup truck for a thrilling night-time wildlife-spotting excursion. Sharing that sense of discovery under the night sky was an incredibly memorable experience. This getaway was exactly what we needed—a perfect opportunity to recharge our minds, reconnect with one another, and return to our projects with completely renewed energy and a lot of great stories!
有時候，想要在工作上激發新靈感，最好的方式就是徹底遠離辦公桌。在 2024 年的團隊旅遊中，我們吉遞特決定把電腦螢幕換成真實的風景，大家一起逃離都市的喧囂，來到風景如畫的考艾（Khao Yai），好好享受群山環繞與大自然的芬多精。
這趟旅程的主軸就是「放鬆」。白天，我們盡情享受慢步調，在翠綠的大草皮上喝著冷飲、拍下超 chill 的大合照。我們也為這趟放鬆之旅加了點刺激的元素，大家戴上安全帽，坐上下坡車，在賽道上感受迎風飆速的快感與笑聲。當然，來到這裡絕對少不了在考艾國家公園標誌性的木雕地標前，留下團隊充滿活力的經典合影。
不過，整趟旅程最讓人難忘的重頭戲在太陽下山後才登場！入夜後，所有人一起擠進小貨車的後車廂，在微涼的夜風中展開了一場超特別的野生動物夜間探險。大家在夜色中共同探索的驚喜感，真的非常難忘。這趟短暫的出走，不僅讓我們徹底放鬆充電，更在充滿笑聲的互動中讓團隊的心靠得更近。帶著滿滿的自然能量與深刻回憶，我們已經準備好迎接接下來的工作挑戰了！
Talk of the Town: FULI’s Viral Electric Gua Sha Shines on Thailand’s Hit ‘Chae Show’
2024.8.31
We still haven’t quite stopped smiling! Our team recently had the incredible honor of taking our fan-favorite FULI Natural Stone Electric Gua Sha straight to the screen on Thailand’s massively popular TV program, Chae Show (broadcast on GMM 25). Seeing our product featured in the “Talk of the Town” segment was an unforgettable milestone for everyone who has worked so hard behind the scenes.
Stepping onto that vibrant, neon-lit set was a surreal experience. Our team had a fantastic time behind the scenes, capturing joyful moments and snapping photos with the show’s wonderful hosts. The Chae Show crew welcomed us with such warmth and enthusiasm, making the whole experience feel less like a formal media appearance and more like a gathering of friends sharing great lifestyle tips.
It was the perfect platform to showcase exactly why this little device has been going viral. Designed to effortlessly lift, firm, and define the jawline while melting away facial tension, the Electric Gua Sha is all about bringing professional-level self-care into the comfort of your home. To celebrate the feature, we even rolled out a highly exclusive flash deal for the show’s viewers. We are so grateful for the overwhelming response and can’t wait to keep bringing innovative, relaxing wellness solutions into your daily routines.
我們到現在都還興奮得停不下來！最近，吉遞特團隊帶著網路上討論度爆表的明星商品——「FULI 天然石電動刮痧儀」，光榮受邀參與泰國超人氣電視節目《แฉ》（Chae Show，GMM 25 頻道）的錄影。看著我們的產品在「Talk of the Town」單元中閃閃發光，對整個團隊來說，絕對是一個令人無比驕傲的里程碑。
回想起走進那充滿霓虹光影、五光十色的超大型攝影棚，團隊成員們開心地與節目主持群互動合影，現場氣氛真的非常棒。《แฉ》的製作團隊給了我們最熱情的接待，讓這場電視通告完全沒有生硬的商業感，反而像是一群好朋友在鏡頭前熱情分享生活好物。
這次登上螢光幕，也讓更多人看見了這款電動刮痧儀的神奇魅力。它不僅能幫助緊緻肌膚、收服惱人的雙下巴，還能輕鬆雕塑完美的臉部輪廓線，把專業級的保養體驗直接帶進每個人的家裡。為了回饋節目粉絲，我們當時還特別祭出了超限量的專屬快閃優惠，看著大家熱烈的迴響，真的讓我們充滿感激。吉遞特會繼續努力，為大家發掘並帶來更多能提升生活幸福感的質感好物！
Hello, Bangkok! Our Brand New Warehouse is Nearing Completion
2024.8.3
It’s been a little while, but we’re back with some incredibly exciting news to share with you all! If you’ve been wondering what we’ve been up to behind the scenes, we are absolutely thrilled to announce that our brand new warehouse in Bangkok is rapidly nearing completion. Under the bright, beautiful skies of Thailand, the striking red roof and modern glass facade of our new facility are already in place, marking a major milestone for our entire team.
We simply can’t wait to officially step into this fresh, expanded space. For us, this isn’t just a new building; it represents a huge leap forward in our ability to provide even better, more efficient service to all of our partners and clients. This is just a little sneak peek of what’s to come, so please stay tuned! We’ll be sharing a lot more details and a closer look at the facility once the final touches are complete. Thank you all so much for your continued support as we grow and embark on this exciting new chapter together!
嗨大家，好久不見！今天我們迫不及待想和大家分享一個令人振奮的好消息。在曼谷湛藍明亮的天空下，那座有著醒目紅色屋頂與大片玻璃窗的建築，正是吉遞特即將在近期完工的全新倉儲中心！看著這個嶄新的場地一點一滴地成形，我們整個團隊都感到無比地興奮與期待。
這座新倉儲的落成，不僅象徵著我們跨出的全新一步，更重要的是，它將成為我們未來提供更完善、更優質服務的堅實基礎。目前整體工程已經進入最後的收尾階段，這只是一個小小的預告，請大家密切關注我們的最新動態！等新場地正式完工啟用後，我們一定會為大家帶來更詳細的空間介紹與分享。一路走來，非常感謝大家的陪伴與支持，讓我們一起期待這個全新空間的到來吧！
Protecting Your Peace of Mind: A Quick Guide to Authentic FULI Products
2024.7.10
We take your relaxation and safety seriously, which is why we want to give our community a quick, important heads-up. Recently, our team has noticed several counterfeit FULI products—specifically targeting our highly popular Electric Gua Sha—popping up across various unauthorized e-commerce platforms and external websites. Some of these unauthorized sellers are even running fake “special promotions” that look surprisingly convincing and can easily cause confusion.
We want to make sure you always get the high-quality, safe, and authentic FULI experience you deserve. Please know that our team is not taking this lightly; we are actively investigating these fraudulent sellers and taking urgent action to protect our customers.
To guarantee you are purchasing a genuine, fully warranted FULI device, please ensure you are only shopping through our verified official channels, such as our official Shopee and Lazada stores, our main website, or directly through our official Line account. If you ever come across a deal that seems a little too good to be true, or if you’re just feeling unsure about a seller, don’t hesitate to reach out. Our customer service team is always here to help verify the source before you place an order. Stay safe, shop smart, and let’s keep your wellness routine authentic!
我們一直把大家的放鬆體驗與使用安全放在第一位，因此，今天想向大家傳遞一個重要的小提醒。近期，吉遞特團隊發現市面上出現了一些仿冒的 FULI 產品，特別是針對我們非常受歡迎的電動刮痧儀。這些不肖賣家在各大非官方授權的電商平台與網站上流竄，甚至打著逼真的「超低價促銷」名號來混淆視聽。
為了確保大家都能享受到真正高品質、安全且享有完整保固的產品，吉遞特目前已經全面展開調查，並正積極採取行動來保護我們的消費者權益。
我們在此鄭重呼籲，購買 FULI 產品時，請務必認明我們的官方直營管道，例如官方授權的 Shopee 與 Lazada 賣場、品牌官方網站以及官方 Line 帳號。如果你在網路上看到來路不明、價格異常便宜的促銷活動，或者對任何購買連結感到疑慮，請先別急著下單！歡迎隨時私訊我們的客服小編，我們非常樂意為你把關、確認貨源。請大家務必提高警覺，別讓來路不明的仿冒品破壞了你美好的舒壓時光。
FULI Shines on National TV: Bringing the Private Spa Experience to Thailand’s ‘Chae’
2024.2.2
Back in February 2024, our team experienced one of those incredibly rewarding milestones that makes all the hard work worthwhile. Our beloved FULI 4D Smart Eye Massager made a stellar appearance on the massive hit Thai television program, “Chae” (แฉ). Seeing a product we poured our hearts into being showcased to a nationwide audience was a surreal and proud moment for everyone in the office.
It wasn’t just about the thrill of getting screen time; it was a fantastic validation of our core mission to bring genuine relaxation into people’s busy everyday lives. During the broadcast, the hosts highlighted the incredible comfort of the eye massager, raving about how using it feels exactly like stepping into your own private spa.
The response we received was nothing short of phenomenal. We launched a special limited-time promotion to celebrate the feature, and our messaging channels quite literally almost broke from the overwhelming influx of inquiries and orders from excited viewers. Witnessing that kind of enthusiasm firsthand is deeply humbling. It’s exactly these kinds of moments that remind us why we do what we do—creating and sharing products that truly help people unwind, de-stress, and feel absolutely great in their own skin.
2024年2月，吉遞特的團隊迎來了一個令人超級振奮的時刻！我們所推廣的 FULI 智慧眼部按摩器，光榮登上了泰國超高人氣的知名電視節目《แฉ》(Chae)。當看到大家努力的心血真真實實地出現在全國轉播的螢光幕上時，辦公室裡的每個人都難掩激動，那種成就感真的難以言喻。
這對我們來說，不僅僅是一次極具指標性的品牌曝光，更是對我們一直以來堅持「把放鬆帶入日常」這個理念的最大肯定。節目中，主持人親自體驗並大讚這款 4D 按摩器的舒適度，直呼戴上它簡直就像是把專屬的私人 SPA 館直接搬回家一樣療癒。
播出後的迴響更是完全超乎我們的預期。為了慶祝這次登台，我們特別釋出了限量優惠，結果官方的 LINE 訊息瞬間被熱情的觀眾塞爆，詢問度高到讓團隊既忙碌又充滿驚喜。對吉遞特而言，能親眼見證大家對產品的喜愛，並看著消費者因為我們帶來的選品而獲得真正的放鬆與療癒，就是支持我們繼續發掘好物最棒的動力了。
Ready for the Spotlight: Taking FULICO to National Television
2023.10.1
Taking our message to the mainstream! In 2023, the FULI brand took a major leap forward by stepping under the bright studio lights for an exciting television appearance. We wanted to find new ways to genuinely connect with a wider audience and build stronger brand awareness, and TV provided the perfect stage to tell our story on a grander scale. Standing behind the scenes and watching the camera crew frame the perfect broadcast shot was an incredible experience for our team. Seeing the show’s hosts actively demonstrating our products—with our signature FULI neck massagers proudly displayed on a golden pedestal table right in the center of the set—made all the hard work leading up to that moment totally worth it.
But a TV appearance was just one piece of the puzzle. To make a real, lasting impact, we backed up this television exposure with a comprehensive multi-channel marketing strategy to ensure our message truly reached our target customers where they are. This highly integrated approach didn’t just boost our brand visibility; it sparked genuine customer engagement and drove significant growth in our overall brand presence and sales. It was a proud milestone for us, proving that when you combine a great product with smart, multi-layered communication, amazing things happen.
讓好產品真正走入大眾視野！在 2023 年，為了讓更多人認識我們，吉遞特決定大步邁向電視螢光幕，創造與更廣大消費者對話的絕佳機會，藉此建立更強大的品牌知名度。站在攝影棚的鏡頭後方，看著攝影團隊與導播專業地捕捉每個畫面，那種看著自家品牌躍上螢幕的踏實感真的很令人興奮。尤其是看到節目主持人親自配戴、展示我們的頸部按摩器，產品更是穩穩地擺在佈景中央的金色展示桌上，那一刻真的覺得團隊所有的心血與籌備都值得了。
不過，我們深知單靠一次的電視曝光是絕對不夠的。為了讓這份影響力持續發酵，我們同步啟動了多渠道的行銷策略，以確保能更有效地與我們的目標客群進行深度溝通。這種將電視曝光與多元行銷管道緊密結合的作法，不僅大幅提升了品牌的能見度，更成功帶動了顧客的實質互動，為品牌發展與整體銷售帶來了非常顯著的成長。這不僅是我們發展路上的一個重要里程碑，也讓團隊更加確信，只要用對的方式與充滿溫度的策略訴說品牌故事，就能激發出無限的成長潛能。
頁面載入連結Behind Every Growing Brand is a Fulfillment Team That Cares
2023.10.1
Finding the right space to grow your business is about more than just securing square footage—it’s about finding a reliable partner who cares about your products as much as you do. When order volumes start to climb, the logistics of storing, packing, and shipping can quickly become overwhelming. That is where our complete warehouse and fulfillment solution steps in to take the heavy lifting off your shoulders.
Walking through our facility, the first thing you’ll notice isn’t just the sheer scale of the space, but the meticulous organization. From the towering, perfectly wrapped pallets of vibrant red product boxes to the neatly stacked white parcels sealed with tamper-evident security tape, every inch of our storage is designed to be clean, safe, and systematic. We maximize space efficiently so that whether you are storing a seasonal batch or a massive inventory, your products are protected and easy to track.
But a warehouse is only as good as the people running it. Our dedicated, professional staff—often seen in their signature bright red uniforms, working together with smiles and a genuine spirit of hospitality—are the true heartbeat of our operations. They handle every single item with the utmost care, utilizing our optimized staging and loading areas to ensure rapid dispatch. The moment a truck backs into our loading bay, our team is ready to get your orders shipped out quickly and flawlessly.
Whether you are looking for room to scale your expanding product lines or simply need a faster, more reliable way to get orders to your customers, our infrastructure is built to grow right alongside you. You focus on building your business; we’ll make sure it delivers.
當品牌的業績節節高升，隨之而來的往往是讓人頭痛的物流與倉儲挑戰。尋找一個合適的商業空間，從來都不只是租借場地那麼簡單，而是需要一個能與你並肩作戰、像你一樣在乎每一件產品的可靠後盾。這就是為什麼，我們致力於提供從頭到尾無縫接軌的完整倉儲與物流解決方案。
走進起達通的現代化理貨中心，映入眼簾的除了寬敞明亮的空間，更是極度嚴謹的系統化管理。無論是一板板排列整齊、妥善包膜的紅色產品外箱，還是層層堆疊、貼滿專屬安全防撕膠帶的待出貨包裹，每一個細節都體現了我們對乾淨與安全的堅持。我們將空間坪效發揮到極致，確保不論是少量測試還是龐大的常態庫存，都能得到最妥善的安置。
然而，真正讓這座物流中心充滿溫度的，是我們背後那群穿著紅色制服、充滿熱忱的專業團隊。他們不僅擁有熟練的理貨技巧，更帶著滿滿的心意，仔細對待每一份即將交到消費者手中的包裹。搭配我們高效率的理貨與裝載動線，只要物流車一靠站，團隊就能以最快的速度完成出貨作業，絕不耽誤任何一秒鐘。
無論你的品牌正處於高速擴張期，還是單純需要一個更流暢的出貨節奏，起達通的倉儲空間都能隨著你的業務彈性成長。把繁瑣的物流與出貨交給我們，你只需要專心迎接事業的下一個高峰！
Breaking Ground in Bangkok: Construction Begins on Our New Fulfillment Center!
2023.8.5
We have some truly exciting news to share with everyone! As of August 2023, we have officially broken ground on our brand-new fulfillment center in Bangkok, Thailand. The groundbreaking ceremony was a beautiful and memorable milestone for our team. Under bright, sunny skies, we gathered to watch the heavy machinery drive the very first pillars into the earth. To honor local customs and bless the new site, we also set up a stunning table of traditional Thai ceremonial offerings, beautifully decorated with marigolds and auspicious foods, hoping for a smooth and successful build.
For us, this project is about so much more than just pouring concrete; it’s a massive step forward in our commitment to delivering top-tier service. By significantly expanding our physical footprint in Bangkok, we are paving the way for vastly increased storage capacity and a much more streamlined logistics operation. Ultimately, this milestone is entirely focused on enhancing the experience for our partners and ensuring we can meet your growing needs with even greater efficiency. We are incredibly proud to begin this new chapter and can’t wait to watch our new facility take shape!
這真的是一個非常令人振奮的好消息！2023 年 8 月，我們在泰國曼谷的全新倉儲中心終於正式破土動工了。在動土儀式當天，現場不僅有大型的工程機具準備打下最堅實的地基，為了入境隨俗並祈求工程順利，我們更精心準備了充滿泰國傳統文化色彩的祈福供品與鮮花。在湛藍的天空下，團隊成員們穿著整齊的白衣齊聚一堂，共同見證這個充滿希望與喜悅的時刻。
對吉遞特來說，這不僅僅是一棟新建築的誕生，更是我們持續優化服務承諾的重要里程碑。這座全新的倉儲中心，未來將為我們帶來更寬敞、靈活的儲存空間，並大幅提升整體的營運量能。我們深知，所有的擴張與努力，最終目的都是為了能帶給客戶更流暢、更卓越的服務體驗。看著這片土地即將蛻變成我們的新據點，整個團隊都對未來充滿了期待，接下來我們也會持續為大家更新這棟新倉儲的建設進度！
Unlocking the Future of Retail: Insights from the 2023 Meta Growth Summit in Bangkok
2023.5.15
We had an incredible time at the Meta Growth Summit, held right in the vibrant heart of Bangkok on May 10th. It is always a privilege to step out of the daily routine and immerse ourselves in the broader industry conversation, and this gathering of innovators and strategists certainly delivered on all fronts.
Gathering alongside some of the region’s brightest minds, we had the opportunity to hear directly from local industry giants like Boston Consulting Group and NocNoc. The panel discussions on stage, diving into the latest macroeconomic trends and the shifting nuances of consumer behavior in Southeast Asia, were absolutely fascinating. Hearing these on-the-ground predictions has given our team a much deeper, nuanced understanding of where the digital retail landscape is heading next.
More than just a day of listening, the summit provided a solid foundation of data and perspective for our future initiatives. We walked away feeling incredibly confident about our key strategies and the pathways for continued, sustainable growth in the Thai market. A huge thank you to Meta for hosting such an impressive and memorable event! We are already channeling these fresh insights into our work, ready to help our partners navigate and thrive in this dynamic ecosystem.
上週，我們非常榮幸受邀前往曼谷，參與 5 月 10 日盛大舉辦的 Meta Growth Summit。能有機會暫時放下手邊的日常業務，親身走入這場匯聚業界頂尖思維的交流盛會，對團隊來說真的是一次收穫滿滿的體驗。
在活動現場，吉遞特團隊與各界菁英齊聚一堂，並聆聽了來自波士頓顧問集團（Boston Consulting Group）、NocNoc 等泰國在地產業巨頭的精彩分享。台上講者們針對當前經濟趨勢的深度剖析，以及對未來消費者行為的精準預測，都讓我們感到相當驚豔。這些來自市場第一線的寶貴洞察，不僅拓寬了我們的視野，也讓我們對接下來在泰國市場的關鍵策略與佈局有了更十足的把握。
這不僅僅是一場精彩的論壇，更是推動我們持續進步的動能。非常感謝 Meta 用心籌辦這次令人印象深刻的活動！帶著滿滿的靈感與筆記，我們已經迫不及待將這些嶄新的市場觀點融入吉遞特的日常策略中，期望能帶著這份敏銳的洞察，陪伴所有合作夥伴在充滿活力的泰國市場中穩健成長。
Empowering Taiwanese Brands Across Southeast Asia: GDT CEO Em Featured on CrossBond’s ‘International Entrepreneur in Taipei’
2023.2.10
Taipei’s thriving startup ecosystem continues to serve as a pivotal launchpad for high-growth enterprises aiming for international expansion. In a recent featured episode of the “International Entrepreneur in Taipei” series, produced by brand consulting firm CrossBond, Em, Chief Executive Officer of Global Dynamic Team (GDT), took center stage to share the company’s entrepreneurial journey and its overarching mission to connect Taiwanese brands with lucrative Southeast Asian markets.
Reflecting on GDT’s growth trajectory, CEO Em highlighted how Taipei City’s robust business infrastructure, mature e-commerce environment, and proactive municipal resources provided an ideal environment for the company to scale rapidly. Emerging from Taipei’s vibrant tech scene, GDT has built a comprehensive operational framework designed to help local merchants navigate the complexities of cross-border commerce, turning local successes into regional scale.
At the core of GDT’s corporate mission is breaking down the linguistic, cultural, and operational barriers that often hinder Taiwanese brands from capitalizing on the New Southbound Policy. CEO Em emphasized that successful cross-border expansion requires more than just listing products online; it demands a deeply localized approach to social commerce, performance marketing, and digital storefront architecture. By combining data-driven marketing technology with on-the-ground execution across regional hubs, GDT enables brands to establish a sustainable, high-converting footprint abroad.
To support businesses at every stage of their international journey, GDT offers a full-funnel suite of digital solutions. Companies looking to penetrate Southeast Asian markets can leverage GDT Asia for complete cross-border operations management, optimize their return on ad spend through GDT Ads, and build high-converting global storefronts via GDT Shopify. As global retail continues to evolve, GDT remains committed to serving as the definitive growth engine for brands expanding across Asia.
臺北市熱絡的創新創業生態圈，正持續成為在地企業邁向國際市場的重要推手。日前，由 遠邦國際品牌顧問（CrossBond） 所企劃的「International Entrepreneur in Taipei」系列專訪節目中，吉遞特（GDT）執行長 Em 受邀登台，親自分享 GDT 的創業歷程，並揭示如何立足台北、協助台灣品牌順利進軍東南亞廣大市場的戰略藍圖。
回顧 GDT 的發展軌跡，執行長 Em 特別感謝臺北市政府所提供的豐富資源與完善創業環境。他指出，台北擁有極具競爭力且健全的電商生態系，為新創團隊提供了絕佳的試驗場域與成長養分，使 GDT 能在短時間內建立起專業的跨境服務體系，將在地經驗轉化為跨國擴張的堅實後盾。
面對政府大力推動的新南向政策，協助台灣廠商「破除語言與文化障礙」始終是 GDT 的核心使命。執行長 Em 於訪談中強調，成功的新南向跨境佈局絕非僅止於商品上架，更需要結合在地化的社群商務、精準的行銷科技以及高效能的官網體驗。GDT 透過在東南亞多個戰略據點的實地營運，協助企業克服跨國溝通與市場適應的痛點，打造真正具備變現力的跨境銷售引擎。
為全方位賦能品牌進行國際化升級，GDT 提供從建站到代營運的一站式數位解決方案。有意拓展海外版圖的企業，可透過 GDT 跨境代營運 獲得全方位的跨國營運支援；善用 GDT 廣告服務 精準極大化廣告投資報酬率；並藉由 GDT Shopify 架站服務 打造高轉換率的國際品牌官網，攜手開創東南亞跨境電商的全新商機。
Unlocking Thailand’s Digital Retail Shift: GDT Unveils High-ROI MarTech Solutions at the 2022 Cross-Border E-Commerce Trend Summit
2022.12.2
As the global retail sector transitions firmly into the post-pandemic era, brands looking to expand into Southeast Asia are encountering a rapidly evolving digital landscape. Addressing these critical market shifts, Hong-Kang Huang, Business Development Manager at GDT ASIA, took the stage at the recent 2022 Cross-Border E-Commerce Trend Summit to deliver a comprehensive roadmap for navigating the complexities of the Thai market. His keynote highlighted how proprietary marketing technology (MarTech) and localized social commerce strategies are fundamentally changing the way international brands establish profitable footprints abroad.
Reflecting on the volatility of recent years, Huang noted that consumer behavior in Thailand fluctuated significantly alongside pandemic peaks, heavily impacting sectors like fast fashion and cosmetics while driving unprecedented demand for household goods. However, the most profound lasting change has been the acceleration of conversational and social commerce. Huang pointed out that while platforms like Facebook, Instagram, and LINE remain foundational, TikTok has triggered a new wave of consumer engagement. Unlike in Taiwan, where TikTok serves primarily for brand exposure, the Thai market has fully embraced “TikTok Shop,” allowing consumers to seamlessly transition from discovering a product via short-form video to making a direct purchase within the same application.
Beyond navigating platform algorithms, Huang addressed a critical pain point for brands investing heavily in cross-border influencer marketing: the fragmentation of performance data. To solve this, GDT introduced a revolutionary KOL database and affiliate management system during the summit. This proprietary tool empowers brands with end-to-end operational visibility, utilizing advanced URL tracking and custom discount codes to monitor every individual influencer’s conversion rate—from initial landing page clicks to final sales. By automating profit-sharing and consolidating analytics into a single dashboard, the system eliminates the inefficiencies of manual data processing. The commercial impact of this MarTech innovation is substantial; Huang revealed that brands utilizing the system this year successfully slashed their marketing costs by an average of 50%, achieving a much higher return on investment while driving positive sales growth.
Looking ahead, as Thailand reclaims its status as a global tourism hub and physical shopping rebounds, Huang emphasized that a robust Online-to-Offline (O2O) strategy is no longer optional. He advised digital-first brands to implement hybrid fulfillment models, such as online purchasing with in-store pickup, and to leverage pop-up counters in Thailand’s renowned department stores. This approach not only serves as a low-risk testing ground for physical expansion but effectively captures the revitalized foot traffic, ensuring that brands remain agile and highly competitive in Asia’s dynamic retail ecosystem.
隨著全球零售產業穩步邁入後疫情時代，亟欲拓展東南亞版圖的品牌正面臨著數位與實體通路的劇烈變革。在日前盛大舉辦的 2022跨境電商趨勢論壇 上，吉遞特 (GDT ASIA) 商務開發經理黃宏康受邀登台，為企業主精準剖析了泰國市場的最新戰略佈局。他的分享深度揭示了行銷科技（MarTech）與在地化社群商務，如何成為國際品牌在海外市場實現高效獲利的核心引擎。
回顧過去幾年的市場動盪，黃宏康指出，泰國消費者的購物習慣隨著疫情高峰產生了顯著的板塊移動。雖然美妝與快時尚曾因民眾減少外出而受到衝擊，但家用品的需求卻逆勢大增。而這段期間留下來最深遠的影響，莫過於「對話式行銷」與社群電商的全面普及。黃宏康特別點出，儘管 Facebook、Instagram 與 LINE 依然是泰國的社群基石，但 TikTok 挾帶短影音的強大優勢，正掀起一波無法忽視的流量新浪潮。與台灣目前主要將 TikTok 作為品牌曝光渠道不同，泰國市場已高度整合了 TikTok Shop，讓消費者在觀看影音後，能毫無斷點地直接在平台上完成購買決策與結帳，形成了極具爆發力的銷售閉環。
在掌握流量趨勢之餘，黃宏康也直擊了品牌在執行跨國網紅行銷時最常面臨的痛點——成效數據碎片化與追蹤困難。為此，GDT 於會中首度展示了其優化開發的「網紅資料庫與成效系統」。這套專屬 MarTech 工具整合了精準的 URL 追蹤與專屬推薦碼技術，能深度監測每一位 KOL 從引導至到達頁（Landing Page）到最終結帳的完整轉換率。系統不僅能自動化計算分潤，更讓商家得以透過單一儀表板即時掌握行銷投資報酬率（ROI），徹底告別過去耗時的人工作業。這項技術的商業效益驚人，黃宏康透露，今年導入該系統的合作品牌，平均大幅節省了約一倍的行銷成本，在預算優化的同時，更帶動了整體訂單的強勁成長。
展望未來，隨著泰國邊境解封與觀光客回流，實體通路正迎來強勢復甦。黃宏康強調，單純仰賴線上流量已不足以應對市場變化，企業必須積極擬定 O2O（Online-to-Offline）虛實融合戰略。他建議電商業者可推動「線上購買、實體取貨」的履約模式，並善用泰國百花齊放的百貨產業，透過設立快閃櫃作為進軍實體通路的試金石。這不僅能有效測試線上與線下的雙向導流潛力，更能精準攔截百貨商場復甦的龐大購物人潮，確保品牌在瞬息萬變的亞洲跨境市場中，持續保持領先的競爭優勢。
GDT Explores Post-Pandemic Retail Trends and O2O Strategies at the 2022 Cross-Border E-Commerce Forum
2022.11.29
The global transition into the post-pandemic era has ignited a rapid resurgence in physical retail, compelling digital-first brands to urgently recalibrate their cross-border operations. Addressing this critical industry pivot, the “2022 Cross-Border E-Commerce Trend Summit” convened at the Taipei New Horizon, drawing top executives, digital innovators, and brand strategists to decode the future of hybrid commerce. Among the prominent voices shaping the high-level discourse was Global Dynamic Team (GDT), which took the stage to share actionable intelligence on navigating the complexities of the Southeast Asian retail ecosystem.
Participating in a deeply insightful panel discussion focused on post-pandemic cross-border developments, GDT ASIA’s Business Development Manager, Hong-Kang Huang, highlighted the dramatic behavioral shifts within the rapidly recovering Thai market. As international tourism rebounds, Thai consumers are flocking back to physical department stores, making a robust Online-to-Offline (O2O) strategy no longer just an option, but an absolute necessity for survival. Huang emphasized that modern enterprises must seamlessly bridge their digital storefronts with tangible retail experiences. He advised brands to implement integrated fulfillment models—such as “buy online, pick up in-store” and offline returns—while deploying strategic pop-up counters in Thailand’s historically significant malls to precisely test and capture mutual traffic diversion.
Beyond omnichannel fulfillment, the summit’s conversation naturally gravitated toward the critical role of marketing technology in optimizing operational efficiency amid soaring customer acquisition costs. Sharing a major operational breakthrough, Huang revealed the tangible commercial impact of GDT’s proprietary technology. “The KOL database system we developed enables brands to manage end-to-end operations seamlessly,” Huang noted during the session. “This year alone, it has helped our brand partners save an average of 50% on marketing costs.” This data-driven MarTech approach allows businesses to scale their influencer campaigns across borders without suffering from budget bleed, ensuring high ROI in competitive markets.
Commissioned by the Administration for Digital Industries and executed by the Commerce Development Research Institute, the summit underscored a clear industry consensus: the future of global e-commerce is inherently hybrid and heavily reliant on smart data. As brands look to solidify their footprint across Asia, partnering with a regional powerhouse equipped with full-funnel solutions becomes the ultimate competitive advantage. Through its strategic hubs in Taipei, Bangkok, and Jakarta, GDT continues to empower businesses to confidently ride the wave of the retail renaissance, turning cross-border challenges into sustainable revenue streams.
隨著全球市場全面邁入後疫情時代，實體零售通路的強勢復甦正迫使數位原生品牌重新定調其跨境佈局與營運方針。為了協助企業精準掌握這波虛實融合的商業轉折，「2022 跨境電商趨勢論壇」於臺北文創大樓盛大登場，匯聚了產官學界領袖與數位行銷先驅，共同解碼混合型零售的未來樣貌。在眾多分享前瞻觀點的指標性企業中，吉遞特（GDT）受邀登台，為亟欲拓展東南亞版圖的品牌端出了具備高度實戰價值的戰略解析。
在探討「後疫情時代各國跨境電商發展」的重量級座談中，GDT ASIA 商務開發經理黃宏康針對強勢回暖的泰國市場，提出了深度的在地觀察。他指出，隨著國際旅遊業全面復甦，泰國消費者正以前所未有的速度回流實體百貨，這使得 O2O（Online-to-Offline）全通路整合不再只是行銷口號，而是企業跨國生存的標配。黃宏康建議，有意插旗東南亞的品牌必須積極串聯線上與線下的消費旅程，例如推動「線上購買、實體取貨」或線下退換貨的無縫履約模式，並善用泰國百花齊放的百貨商場設立快閃店，藉此精準測試並引導線上與線下的雙向客流。
除了全通路履約的實體佈局，如何在獲客成本日益高漲的環境下維持強勁獲利，成為在場企業主最關切的核心痛點。對此，黃宏康大方分享了 GDT 運用行銷科技（MarTech）突圍的成功方程式。他於會中強調：「我們所開發的網紅（KOL）資料庫系統，能夠幫助品牌商家進行一條龍的操作與管理。單單在今年，這套系統就平均協助我們的品牌合作夥伴節省了約一倍的行銷成本。」這項亮眼的數據不僅驚豔全場，更具體展現了數據驅動如何協助企業在進行跨境網紅行銷時，實現預算的高度優化與轉換率最大化。
本次高峰會由數位發展部數位產業署委託、財團法人商業發展研究院執行，為疫後的數位經濟指引了清晰的方向——未來的零售贏家，必然是能靈活駕馭數據與虛實整合的先行者。面對瞬息萬變的亞洲跨境市場，擁有一個具備全媒體整合資源與在地洞察的數位夥伴至關重要。透過在台北、曼谷與雅加達的戰略據點，GDT 將持續以創新的行銷科技賦能，引領更多海內外品牌在 O2O 零售文藝復興的浪潮中穩健前行，將跨境挑戰化為永續的商業變現力。
活動時間：2022 年 11 月 30 日（三） 13:00 – 16:50
活動地點：臺北文創大樓（臺北市信義區菸廠路88號6樓）6 樓 D+E 室
時間 議程 13:00-13:30 來賓報到
13:30-13:35 開場致詞
黃雅萍︱數位發展部數位產業署主任秘書
13:35-13:40 開場致詞
許添財︱財團法人商業發展研究院董事長
13:40-13:45 建構新數位夥伴關係合作儀式
13:45-14:10
聯合網購節頒獎儀式
14:10-14:50
【Keynote Speech】：數位經濟未來展望
簡立峰︱前Google臺灣董事總經理、iKala暨Appier獨立董事
14:50-15:00 中場休息
15:00-15:50 【Panel Discussion 一】後疫情時代，各國跨境電商發展
主持人：財團法人商業發展研究院國際數位商業研究所張雯然博士
與談人：
江鑑城︱好物飛行執行長
馮凱威︱恆昌盛（EcomPlus）執行長
黃宏康︱吉遞特有限公司 (GDT ASIA)商務開發經理
15:50-16:40
【Panel Discussion 二】展望未來，數據跨域創新模式
主持人：財團法人商業發展研究院國際數位商業研究所沈經洪博士
與談人：
吳詣泓︱Vpon威朋大數據集團創辦人暨執行長
李致杰︱Appier沛星互動科技大中華區與日本地區企業解決方案副總
謝智恆｜痞客邦副總經理
劉于遜︱WeMo Scooter 威摩科技執行長
林大涵︱貝殼放大創辦人
16:40-16:50 圓滿閉幕
＊主辦單位保留活動變更之權利
說明：
1. 議程
議程與講者皆為暫定安排，論壇舉辦前如有更動，皆以ACCUPASS網頁更新為主，請參與聽眾注意。
2. 直播
歡迎按讚關注「跨境電商服務網」臉書粉絲專頁，論壇當日議程將在粉專全程直播完整分享。
3. 休息時間提供下午茶餐點與飲料，自行取用時請配戴口罩，並按順序排隊。
單位介紹
主辦單位：
執行單位：
注意事項：
- 主辦單位保留變動講者、議程之權利。
- 本活動全程免費，主辦單位保留資格審核權利。
- 本活動若受不可抗拒之因素(如天災)影響，延期舉辦時間將另行通知。
Inside Meta Taiwan: Unlocking E-Commerce Strategies with CHATISFY and BTB
2022.10.31
It’s been two long years, but we finally had the absolute pleasure of heading back to the Meta Taiwan office! We were incredibly excited to accept a warm invitation from CHATISFY to attend the “E-commerce Structural Science” gathering. Standing together as a team in front of the iconic “What’s on your mind?” Facebook wall, you could really feel the energy and anticipation for the day ahead.
The event was packed with fantastic, actionable insights, focusing heavily on how brands can leverage the recently rolled-out “Recurring Notifications” feature. Hearing directly from CHATISFY CEO Vincent, Meta Greater China leads Frank and Bell, and BTB’s practical consultant Mr. Chiu was truly inspiring. They broke down the mechanics of the current digital landscape, offering us a fresh perspective on how to engage audiences more effectively.
For our team, the biggest takeaway was discovering dynamic new ways to connect with potential customers and ultimately drive stronger, more consistent sales conversions. It is always refreshing to step out of the daily grind and exchange ideas with industry leaders. We left the Meta office feeling completely re-energized and equipped with innovative tools that we can’t wait to put into practice!
暌違了整整兩年，我們終於又來到 Meta 台灣辦公室了！這次非常開心且榮幸能收到 CHATISFY 的熱情邀請，參與這場名為「Meta × CHATISFY × BTB 電商結構學」的精彩盛會。當團隊掛著參訪證，一起站在那面經典的「What’s on your mind?」簽名牆前合影時，真的有一種回到數位前線的熱血與興奮感。
這場交流活動的內容非常扎實，特別是針對近期相當熱門的「定期通知」新功能，有著非常深入且實用的探討。透過 CHATISFY 執行長 Vincent、Meta 大中華區的 Frank 和 Bell，以及 BTB 實戰顧問邱講師的無私分享，我們彷彿經歷了一場腦力激盪，不僅看見了社群行銷的最新趨勢，更學到了如何靈活運用這些數位工具來突破現狀。
這些來自市場第一線的實戰經驗，讓我們掌握了更多精準觸及潛在顧客、並且有效強化電商銷售轉換的全新策略。對吉遞特來說，能有機會與業界頂尖的夥伴們面對面交流，總是能為我們帶來滿滿的靈感與動能。帶著這些全新的觀點與收穫，我們已經準備好要將這些策略化為實際行動，繼續在電商領域創造更多火花！
Building Your Dream Store: Insights from the 17Cross Shopify Masterclass
2022.9.21
We had an absolutely fantastic time teaming up with the 17Cross Cross-Border E-commerce Eco-Village last week for their “E-commerce Masterclass.” There is always something special about gathering in a room full of driven entrepreneurs eager to take their online presence to the next level.
Taking the stage, our Vice Director, Connor, led an engaging and highly practical session focused on mastering Shopify. Instead of just talking about theory, the class was designed to be totally hands-on. Connor walked everyone through the actual interface on the big screen, sharing insider tips, operational tricks, and step-by-step guidance on how to build a fully customized, professional e-commerce website from scratch.
It was incredibly rewarding to see attendees following along and unlocking the potential of their own digital storefronts. We truly hope everyone who joined the session walked away feeling empowered and equipped with the practical knowledge needed to succeed. If you’re ready to take the next step in your digital journey, our team is always here to share more insights and support you in building the perfect online store!
上週，吉遞特非常開心且榮幸能受邀參與由 17Cross 跨境電商生態村所舉辦的「電商大講堂」，與各界充滿熱情的創業夥伴們，一起探索 Shopify 的無限可能！
在活動現場，我們的副總監 Connor 站上講台，帶領大家進行了一場乾貨滿滿的實作課程。有別於紙上談兵，Connor 直接透過大螢幕的系統介面，手把手帶著大家了解如何從零開始，快速上手並打造出專屬的品牌官網。看著台下參與者專注的神情，並跟著步驟一步步解鎖各種實用的操作技巧與建站小撇步，真的讓我們感到相當有成就感。
我們相信，經過這次充實的互動交流，大家一定都帶走了許多能立刻應用在自家品牌的實戰技巧。無論你是剛準備踏入電商領域的新手，還是希望優化現有網站的品牌主，如果在架設網站的路上需要一點專業的推力或建議，吉遞特的團隊隨時都在這裡，準備好陪你一起打造理想的數位版圖！
Exploring Creative MarTech Solutions with the Taipei Entrepreneurs Hub
2022.9.20
We recently had the incredible opportunity to join the vibrant community at the Taipei Entrepreneurs Hub for a truly inspiring startup networking event. The atmosphere in the room was buzzing with energy and innovation as entrepreneurs and digital marketing experts gathered to discuss the rapidly evolving future of cross-border e-commerce. Taking the stage, our team was thrilled to share deep insights on “The Power of Creative MarTech Solutions and Media Trends in 2023.”
It was fantastic to look out at such an engaged audience, actively discussing how to navigate the ever-changing algorithms of social media and build a robust brand presence. The conversations naturally flowed into practical strategies for soft-landing businesses seamlessly across the Taiwanese and Thai markets. Sharing the panel alongside brilliant industry peers from Unicorn House, depa Thailand, and Startboard made the exchange of ideas even more enriching. We walked away from this gathering feeling deeply motivated by the passion of these founders, and we are more excited than ever to help dynamic brands expand their footprints and thrive in Southeast Asia.
2022 年的 9 月，吉遞特非常榮幸受邀參與由台北創業幫（Taipei Entrepreneurs Hub）主辦的交流盛會，與眾多充滿熱情的新創夥伴和數位行銷專家齊聚一堂。當天活動現場的氣氛相當熱絡，我們在台上與大家分享了關於「2023 年創意行銷科技（MarTech）解決方案與媒體趨勢」的深度洞察，一起探討在瞬息萬變的社群平台演算法中，品牌該如何靈活應變並脫穎而出。
看著大家在溫馨的空間裡專注聆聽，並在會後熱烈交流如何將事業版圖順利拓展至台灣與泰國市場，真的讓我們深受啟發。這次活動也非常開心能與 Unicorn House、泰國數位經濟促進局（depa）以及 Startboard 等優秀的業界夥伴同台激盪，讓整場座談會充滿了各種實用且創新的火花。帶著這份滿滿的社群活力，我們非常期待未來能持續發揮在地優勢，陪伴更多充滿潛力的品牌在東南亞的電商生態圈中穩健落地、綻放光芒！
Level Up Your E-Commerce Game: Join Our Hands-On Shopify Masterclass Tomorrow!
2022.9.14Building an independent online store is often the crucial turning point for cross-border e-commerce brands looking to break through sales plateaus, elevate their brand image, and significantly boost conversion rates. If you have been thinking about taking full control of your digital storefront, we have some incredibly exciting news for you.
Tomorrow is the big day! We are thrilled to partner with the 17Cross E-commerce Eco-Village to kick off the Shopify Masterclass. Our Vice Director, Connor, will be taking the stage to lead a comprehensive, six-hour intensive workshop. We are skipping the dry, theoretical lectures and diving straight into practical, hands-on application. Connor will guide everyone step-by-step through the entire process of building a fully customized Shopify website from scratch, sharing inside tips and the golden rules of successful brand operations along the way.
We simply cannot wait to connect with all the driven, passionate entrepreneurs joining us at the IEAT Conference Center in Taipei. Get ready to roll up your sleeves, unlock new digital skills, and start building a high-performing website that truly represents your brand. See you tomorrow!
對於許多正準備走向國際的跨境電商來說，擁有一個專屬的獨立官網，往往是突破業績瓶頸、提升品牌專業形象並有效增加轉換率的致勝關鍵。如果你也正打算為自己的品牌打造一個專屬的數位家園，那麼接下來的消息絕對會讓你感到興奮！
就在明天！吉遞特非常榮幸能受邀參與 17Cross 跨境電商生態村所主辦的 Shopify 官網全方位實戰班。我們的副總監 Connor 將親自上陣，為大家帶來整整六個小時的精華實作課程。這堂課沒有枯燥乏味的紙上談兵，而是真正手把手地帶領大家由淺入深，從零開始建置專屬的 Shopify 官網，並毫不藏私地分享那些能讓品牌穩定營運的致勝心法。
我們已經迫不及待想在 IEAT 會議中心，與所有對電商充滿熱情的創業夥伴們見面了！無論你是剛準備踏入電商領域的新手，還是希望全面優化現有網站的品牌主，都歡迎明天跟著我們一起捲起袖子，打造出能為品牌持續獲利的高效能專屬網站。我們明天見！
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