Taking our message to the mainstream! In 2023, the FULI brand took a major leap forward by stepping under the bright studio lights for an exciting television appearance. We wanted to find new ways to genuinely connect with a wider audience and build stronger brand awareness, and TV provided the perfect stage to tell our story on a grander scale. Standing behind the scenes and watching the camera crew frame the perfect broadcast shot was an incredible experience for our team. Seeing the show’s hosts actively demonstrating our products—with our signature FULI neck massagers proudly displayed on a golden pedestal table right in the center of the set—made all the hard work leading up to that moment totally worth it.

But a TV appearance was just one piece of the puzzle. To make a real, lasting impact, we backed up this television exposure with a comprehensive multi-channel marketing strategy to ensure our message truly reached our target customers where they are. This highly integrated approach didn’t just boost our brand visibility; it sparked genuine customer engagement and drove significant growth in our overall brand presence and sales. It was a proud milestone for us, proving that when you combine a great product with smart, multi-layered communication, amazing things happen.

讓好產品真正走入大眾視野！在 2023 年，為了讓更多人認識我們，吉遞特決定大步邁向電視螢光幕，創造與更廣大消費者對話的絕佳機會，藉此建立更強大的品牌知名度。站在攝影棚的鏡頭後方，看著攝影團隊與導播專業地捕捉每個畫面，那種看著自家品牌躍上螢幕的踏實感真的很令人興奮。尤其是看到節目主持人親自配戴、展示我們的頸部按摩器，產品更是穩穩地擺在佈景中央的金色展示桌上，那一刻真的覺得團隊所有的心血與籌備都值得了。

不過，我們深知單靠一次的電視曝光是絕對不夠的。為了讓這份影響力持續發酵，我們同步啟動了多渠道的行銷策略，以確保能更有效地與我們的目標客群進行深度溝通。這種將電視曝光與多元行銷管道緊密結合的作法，不僅大幅提升了品牌的能見度，更成功帶動了顧客的實質互動，為品牌發展與整體銷售帶來了非常顯著的成長。這不僅是我們發展路上的一個重要里程碑，也讓團隊更加確信，只要用對的方式與充滿溫度的策略訴說品牌故事，就能激發出無限的成長潛能。