As the world rapidly reopens and borders welcome travelers once again, we are witnessing a massive shift in consumer behavior—especially in vibrant tourism hubs like Thailand, where shoppers are enthusiastically returning to physical stores. For digital-first brands, this retail renaissance brings up a crucial question: how do we adapt and optimize our O2O (Online-to-Offline) strategies for this new era?

We are incredibly excited to dive deep into these timely challenges tomorrow, November 30th, at the 2022 Cross-Border E-Commerce Trend Forum! Taking the stage, our team will be sharing fresh, actionable insights on how to navigate this shifting landscape. We’ll be discussing practical moves, such as how brands can leverage pop-up shops within Thailand’s iconic department stores to act as the perfect testing ground. It’s all about creating a seamless loop where online convenience meets offline experience, capturing the energy of the returning shopping crowds.

Whether you are looking to rethink your omnichannel approach, bridge the gap between online purchases and in-store pick-ups, or simply discover new growth opportunities in Southeast Asia, this forum is the place to be. We are so ready to share our on-the-ground observations and explore the sustainable future of cross-border e-commerce with all of you. Let’s unlock these new retail opportunities together—see you tomorrow!

隨著全球迎來全面解封，特別是在泰國這個充滿活力的旅遊大國，我們觀察到一個非常明顯的趨勢：越來越多的消費者正滿懷熱情地重返實體商店。面對實體零售市場的強勢回暖，對所有積極拓展海外版圖的品牌來說，如何重新擬定並優化 O2O（線上線下整合）策略，絕對是當下最不容忽視的關鍵課題。

為了和大家一起迎接這些全新的市場挑戰，吉遞特非常興奮地邀請大家參與明天（11 月 30 日）盛大登場的《2022 跨境電商趨勢論壇》！在這場論壇中，我們將帶著滿滿的實戰經驗，與大家深入探討品牌該如何在這波復甦浪潮中站穩腳步。例如，面對泰國百花齊放且歷史悠久的百貨生態，我們非常推薦電商業者可以先透過設立「快閃櫃」作為試金石。這不僅能強化線上購買、實體取貨的便利性，更是測試線上與線下客流互相引導的絕佳方式，幫助品牌精準抓住商場湧現的購物人潮。

跨境電商的下一步該怎麼走？品牌又該如何在這個不斷變動的市場中實現永續發展？我們已經準備好最接地氣的市場洞察，非常期待明天能在論壇上與各位熱血的創業家和品牌主們相聚。讓我們一起激盪出全新的商業火花，共同開創無國界的零售新商機！我們明天見！

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